Why eCommerce businesses choose Leed Agency for Google Ads

Google Ads for eCommerce is one of the biggest parts of what we do at Leed Agency. We work with online businesses across Australia and internationally, managing millions of dollars in Google Ads spend across brands of completely different sizes.

Some businesses come to us looking to generate their first consistent online sales. Others are established eCommerce brands already generating significant revenue and need a Google Ads strategist who understands how to manage and scale larger accounts.

We look beyond Google Ads

One of the biggest things we've learnt from managing eCommerce accounts is that spending more isn't always the answer.

We look at the complete journey. That includes Google Shopping feeds, Performance Max, Search campaigns, branded and non branded traffic, new customer acquisition, product pages, landing pages, mobile experience and the checkout process.

Because we also design and build websites, we're able to work on both sides of the equation. Sometimes improving a product page or making the buying process easier can have a bigger impact than simply putting another $10,000 into advertising.

Google Shopping and Performance Max

Google Shopping and Performance Max are a major part of our eCommerce strategy.

We look closely at individual products, collections, margins, new customers and where revenue is actually coming from rather than throwing every product into one campaign and hoping for the best.

We also work heavily inside Google Merchant Center to improve product feeds, titles, imagery, promotions and the information Google uses to understand and advertise each product.

Millions in Google Ads spend managed

Managing millions of dollars in Google Ads spend has allowed us to learn from a huge number of campaigns across eCommerce.

We've worked across fashion, skincare, jewellery, supplements, health and beauty and other online retail categories, from smaller growing stores through to established brands generating millions in online revenue.

Every account teaches us something new, and those learnings help shape how we approach the next campaign.

ROAS isn't the only number that matters

We obviously care about ROAS, but we also want to understand where that return is coming from.

A high ROAS isn't nearly as impressive if most of the revenue comes from customers already searching for your brand.

That's why we look at branded and non branded performance, new customer acquisition, overall revenue, advertising costs and how Google Ads is contributing to the wider business.

For us, the goal isn't to make the Google Ads dashboard look good. It's to help grow the business behind it.

Your website matters

You can build an incredible Google Ads campaign, but if the website doesn't make people want to buy, you're wasting valuable traffic.

That's why we spend so much time looking at landing pages, product pages, upsells, add to cart rates, mobile layouts and the overall buying experience.

Rather than always asking how we can buy more traffic, we also ask how we can get more revenue from the traffic you're already paying for.

A hands on eCommerce Google Ads agency

We keep things personal at Leed Agency.

We want to understand what you're selling, what products you want to grow, your margins and what you're actually trying to achieve.

We don't believe in locking businesses into long contracts either. Our clients stay because they want to continue working with us.

If you're looking for an eCommerce Google Ads agency or Google Ads strategist for eCommerce, whether you're just beginning to scale or already generating serious online revenue, we'd love to see what we can do with your account.

‍