Melbourne Website Design + Google Ads

Why should Melbourne businesses plan their website and Google Ads together?

Google Ads and your website do two halves of the same job. The ad earns the click; the landing page decides whether that click becomes a call, booking or sale. When the two are planned separately, you pay for clicks that land on pages never designed to convert them. When they're planned together, every ad group has a page that matches the search, tracking is in place before launch, and one team is responsible for the result.

A quick note on who's writing this. Leed Agency is a website design and Google Ads studio based in Cronulla, in Sydney's Sutherland Shire. We don't have a Melbourne office, and the client examples below are not Melbourne businesses. We work with businesses Australia-wide over video calls and shared project boards, and the principles here apply in Melbourne exactly as they do in Sydney.

What goes wrong when the website and ads are run separately?

Most of the wasted ad spend we see comes from gaps between the two:

Message mismatch. The ad promises a same-day emergency electrician and the click lands on a generic home page.
Broken or missing tracking. The ads manager can't see which clicks became enquiries, so Google's bidding optimises for clicks instead of customers.
Slow mobile pages. A lot of local service searches happen on phones, and a slow page loses people before it loads.
No page for the advertised service. Ads for a specific service send traffic to a page that barely mentions it.
Finger-pointing. When results drop, the web developer blames the ads and the ads provider blames the website. Nobody owns the outcome.

What does a combined website and Google Ads system include?

Landing pages matched to ad groups – Why it matters for Google Ads: Relevance feeds into landing page experience, part of how Google assesses ads, and lifts conversion rates
One clear call to action per page – Why it matters for Google Ads: Every paid click has an obvious next step: call, book, buy or request a quote
Conversion tracking on forms, calls and purchases – Why it matters for Google Ads: Lets Google bid toward real enquiries and sales rather than clicks
Fast mobile loading – Why it matters for Google Ads: Fewer visitors leave before the page appears
Service and area pages – Why it matters for Google Ads: Lets campaigns target specific services and regions with a page to match
Trust signals such as reviews and project photos – Why it matters for Google Ads: Helps a first-time visitor choose you over the next result

What does this look like with real clients?

These clients are not in Melbourne. They're included to show the approach, which is the same wherever the business is.

Skin Street Clinic: the ecommerce website and Google Ads were planned and run as one system, so product pages, campaigns and tracking were built to work together.
RatKat: an ecommerce website and Google Ads account managed together, so changes to the store and the campaigns are made with both in view.
Braytech Electrical: a lead-focused website for residential electricians across the Sutherland Shire and St George, with Google Ads sending local searches to pages built to generate calls and quote requests.
Dektek Roofing: a lead-focused roofing site launched alongside Google Ads, which brought in jobs from the first month.

What results can a combined approach produce?

Results depend on industry, budget, competition and offer, so treat these as examples rather than promises. They are best single months from accounts we manage, labelled by industry only:

A women's fashion label: $866,787 in revenue in one month.
A baby and kids clothing brand: $810,158 in revenue in one month.
A dog daycare: 56 leads in one month from $791 in ad spend.

Across all accounts, we manage $600K+ in monthly media spend, tied to $6M+ in monthly revenue, with budgets from $15 a day to $15,000 a week.

How should a Melbourne business set up local targeting?

Melbourne is a large, spread-out market, and a plumber in the south-east doesn't want to pay for clicks from the outer west. A few practical steps:

Target the areas you actually serve. Set campaign locations to the suburbs, postcodes or radius you can service profitably, rather than all of Greater Melbourne.
Build pages that match. If you serve distinct regions, such as the inner north, the eastern suburbs or the Mornington Peninsula, consider service-area pages with genuinely local detail rather than copy-and-paste suburb pages.
Split campaigns by service. Separate your highest-value services so budget goes where the margin is.
Show local proof. Reviews, project photos and a local phone number, if you have one, help visitors trust you.
Track calls and forms from day one. Without conversion data, automated bidding has nothing to learn from.

Can a Sydney-based agency run a Melbourne business's website and Google Ads?

Yes. Websites and Google Ads are built and managed online, and ad targeting is set by location, not by where the agency sits. What matters is whether you can talk directly to the people doing the work, get clear reporting and see changes made quickly. Our clients include businesses in Perth and regional WA, Byron Bay, the NSW Central Coast, the Shoalhaven, Wollongong and across Sydney, and most project communication happens on video calls and shared boards. If meeting face to face in Melbourne matters to you, that's a fair reason to choose a local agency.

What should you ask before hiring one provider for both?

Who builds the website, who manages the ads, and how often do they talk?
How will conversions be tracked, and will I see the data?
Who owns the website and the Google Ads account?
Are there lock-in contracts?
Can you show both live website work and Google Ads results?

Where Leed Agency fits

Leed Agency is a small team based in Cronulla, NSW. James Magree runs Google Ads and performance and Bailey leads design and web, so the website and the campaigns are planned by people who work side by side. We're a Google Partner agency and a Shopify Partner, we build on Webflow and Shopify, and our Google Ads management has no lock-in contracts. We've completed 97+ projects for 86+ clients and hold a 5.0 rating on Google Reviews.

If you're a Melbourne business weighing up options, start with a free consultation and we'll tell you plainly whether we're a good fit. See our website design and Google Ads pages, browse our success stories, or request a quote.

"He exceeded all expectations, he created a great website and his google ads got me great jobs in our first month." – Koby Knapper, Cronulla NSW

Frequently asked questions

Does Leed Agency have a Melbourne office?

No. Leed Agency is based at 26 Surf Ln, Cronulla NSW 2230, in Sydney's Sutherland Shire, and works with businesses across Australia remotely via video calls and shared project boards.

Should I fix my website before running Google Ads?

If your site has no page that matches the service you're advertising, or no conversion tracking, fix that first or at the same time. Otherwise you risk paying for clicks that can't turn into enquiries.

How much should a Melbourne business spend on Google Ads?

It depends on competition, service area and what a customer is worth to you. Leed Agency manages accounts from $15 a day to $15,000 a week, and a starting budget is best set after looking at search demand and click costs in your area.

Is it better to use one agency for web design and Google Ads?

It usually reduces waste, because landing pages, tracking and campaigns are built to work together and one team is accountable for results. It isn't always cheaper upfront.