The short answer
If you're selling products online, start with Shopify. If you're a service business, a brand or anyone whose website needs to win enquiries rather than process orders, Webflow is usually the better fit.
We build on both every week, so we don't have a horse in the race. The right platform is the one that suits how your business actually makes money.
What Shopify does best
Shopify is built for selling. Everything revolves around products, carts, checkout and orders.
- A fast, trusted checkout with payments, shipping and tax handled for you
- Inventory, variants, discounts and customer accounts out of the box
- A huge app ecosystem for reviews, subscriptions, bundles, loyalty and more
- Point of sale if you also sell in person
- Product feeds that connect to Google Merchant Center, which matters if you plan to run Google Shopping ads
If you have more than a handful of products, or you want to grow an online store seriously, Shopify is hard to beat.
What Webflow does best
Webflow is built for design freedom and content. It's where we build most service business websites.
- Complete control over layout and design, without being boxed in by a theme
- A flexible CMS for blogs, case studies, team members and service pages
- Fast, secure hosting with no plugins to update
- Easy on-page editing, so you can change text and images yourself
- Clean, well-structured pages that are great for landing pages and Google Ads
Webflow does have ecommerce, but for larger catalogues or more complex selling, Shopify is the stronger choice.
Which is better for SEO?
Both can rank well. Google cares far more about your content, page speed, structure and how useful the site is than which platform built it.
Webflow gives you very fine control over page structure and content, which suits service businesses building out location and service pages. Shopify handles the essentials well for product and collection pages. Either way, the work that makes the difference is the same.
Questions we ask to help clients choose
- Are you taking payments online, or mostly getting calls and enquiries?
- How many products do you sell, and how often do they change?
- Who will update the website day to day?
- How important is a unique design compared with getting online quickly?
- Will you be running Google Ads to the site, and to which pages?
Most businesses have a clear answer after the first two questions.
What we build
We design ecommerce stores for brands like Spicy Dugong and Skin Street Clinic, and lead-focused websites for local businesses like Braytech Electrical, Vanworks and Phocis Therapy. You can see more of our work on the homepage.
Not sure which is right for you?
Tell us a bit about your business and what you need the website to do. We'll recommend the platform that fits, and explain why.
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