The numbers
- 34 leads in one month
- $41 cost per lead that month
- 97% leads from non-brand searches
- $62 average cost per lead, last 6 months
The brief
Marketing agencies are one of the most competitive categories on Google. Clicks are expensive and most people searching have never heard of you. We wanted a steady flow of new clients from Google Ads without leaning on our own brand name.
What we ran
Search campaigns across Australia for the services people actually search for, like Google Ads management and website design, plus a small Performance Max campaign. There is no brand campaign at all, so every lead has to come from someone who found us cold.
- Tight keyword groups for each service, with ads that match the search
- Landing pages built to turn a visitor into an enquiry
- Every call and form tracked, so we know exactly what a lead costs
The result
In August 2026 we brought in 34 leads at $41 each on $1,394 in spend. Over the last six months we've averaged a $62 cost per lead on about $1,760 a month. Around 97% of our leads came from non-brand searches: people who had never seen Leed Agency before.
Why it matters
If we can win cold leads in a category this competitive, on a budget this size, we can do it for you. It's the same strategy we use on every account we manage.
