The numbers
- 452 leads since April 2025
- $24.56 cost per lead
- $11.86 best month cost per lead
- $617 average monthly spend
The brief
Wipeout Concrete does driveways, slabs and everything in between across the Northern Rivers. They needed a steady flow of quote requests without a big agency budget.
What we ran
A Search campaign targeting Tweed to Ballina, plus two Performance Max campaigns, all pointed at a site built to turn visits into quote requests.
- Search focused on the jobs Wipeout wants, in the towns they service
- Performance Max for extra reach across Maps and Google's network
- Form and call tracking so every lead is counted
The result
Since April 2025 the account has brought in 452 leads at $24.56 each, on an average spend of about $617 a month. The best month delivered 38 leads at just $11.86 each.
Why it worked
A small budget works when every dollar is aimed at the right job in the right town. No wasted suburbs, no wasted searches.
See the live site: wipeoutconcrete.com.au
